Closer to nature with Cravendale?

I said earlier this year I’d return to this later, and here I am doing so, at least in some sort of sideways view.

This campaign from ARLA is worth noting, and has attracted national interest – at least, a piece from the BBC. I’m not sure linking nature to recession wholly makes the case; what Arla seem to be seeking to do through their Nature Adventure Club is aiding parents and teachers with the bigger project of getting children outside. It stems from their report (now over a year old) about children not being able to tell a wasp from a bee – again, as I recall, something the BBC looked at on Countryfile. We might argue that facts aren’t key – but the Adventure Club does seem to be more than this.

My tone sounds like I’m suspicious; I’m not. This link gives at least their own take on Arla, and it is really good to see a major dairy producer (they produce Lurpak for example, and this is the link to the company overview) giving a helping hand to healthier lifestyles.  Well done to a big company for supporting a health and education initiative!